Vivek Aggarwal

Spearheaded the establishment and scaling of the non-grocery Home Products business at Zepto from inception.

Built a $250 Million GMV business within 12 months with strong bottom-line contribution by strategically managing product, growth, and supply chain.

Managed end-to-end P&L for diverse home essential categories (Décor, Furnishing, Cleaning, Tissues, Utility, Bath & Laundry), achieving a 5x top-line growth and 12x bottom-line growth.

Achieved the highest selection in Q-commerce within a single quarter, introducing 12,000 unique selections and new segments like Gardening and Tools to gain first-mover advantage.

Scaled brands through strategic investments in Off-App channels, banners, performance marketing, sampling, and gift boxes, resulting in a 3.5x increase in Share of Voice (SOV) and a 2.5x increase in Overall Product Distribution (OPD) share.

Managed a ₹2000 Crore+ P&L for the home improvement tools category (AOP 2023), achieving over 35% YoY growth and consistently exceeding monthly top-line targets.

Boosted conversions for 60 Million+ monthly visitors through in-app vendor merchandising, strengthened recommendations, and targeted product portfolios via vendor negotiation.

Implemented data-driven insights and analytics to significantly improve vendor metrics, including Click-Through Rates (CTRs), visits, conversions, and margins.

Devised and implemented a process for auto-exclusion of poor listings, democratizing the reward structure for all vendors to ensure quality and fairness.

Led a 15-member team (6 Category Managers, 7 Jr. KAMS, 2 Data Analysts) to achieve 103% of the Annual Operating Plan (AOP) at a portfolio level.

Spearheaded key initiatives including 'Valentines Fresh Flower 1-Day-Delivery' and 'Girls Garage' (promoting DIY among women), contributing to a 4x YoY category scale.

Handled a comprehensive food portfolio with an annual turnover of ~₹100 Crore, encompassing Atta, Noodles, Biscuits, Confectionery, Juices, Spices, and Snacks.

Formulated and executed a rural distribution strategy in Uttarakhand, deploying 100+ rural SL outlets and 50+ Stockist markets to reach over 10,000 households.

Orchestrated a Confectionery Drive that generated the highest 'Fantastik' sales of ~₹3 Million per month, increasing Wholesale PDO by 25% and improving outlet repeat order rates by 32%.

Drove a 2% increase in Weighted Distribution for B-Natural Juices at Grab-n-Go outlets, enhancing market acceptance and competitiveness.

Managed a large sales team comprising 6 Area Executives, 30+ Team Leaders, 26 Distributors, and 100+ frontline salesmen.

Devised and executed cost-efficient territorial plans to penetrate over 5,000 markets, generating ~₹50 Lakhs in incremental business.

Managed B2B vendor engagements, increasing lead generation response rates from 1.5x to 2x and boosting the on-boarding rate from 56% to 70%.

Successfully onboarded and engaged over 1,000 professionals onto the platform through strategic calls, emails, and meetings.

Managed end-to-end product modifications, developing features like 'Signing off' and 'No visibility during specific hours' to re-engage disengaged professionals.

Resolved critical platform issues including monetization and demand insufficiency by implementing solutions like direct lead forwarding and enhanced profile management tools.